SKU and product portfolio
We launched with 30 SKUs, today there are more than 100 SKUs spanning skin care, hair care and body care categories. The brand offers a vast range of cleansers, sunscreens, toners, shower sels, shampoos, conditioners, treatment creams and serums, lip balms, to name a few. Some of the bestselling products of Organic Harvest include the 3-in-1 Face Wash, Exfoliating Face Scrub, Sunscreen and the Anti-pigmentation Cream. We have 24 varieties of essential oils in Lavender, Lemon Grass, Rosemary, Bergamot and so on. Recently, we launched the Organic Harvest’s Facial Kit, and going forward plan to launch about 10 more products.
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USP of the brand
Organic Harvest offers an array of products that are currently unique to the market. Our brand embraces the organic power of plants and its botanical extracts combined with organic and natural ingredients. The raw materials used are certified by global organisations like EcoCert, OneCert&Natrue. The certification is evidence that the raw materials used for manufacturing Organic Harvest products are derived from plants that have been grown without chemical fertilizers, herbicides and pesticides. Every product is carefully conceived using eco-friendly practices and going the extra mile of being respectful to the earth.
Marketing strategies adopted
We believe in directly connecting with consumers, so all our promotion activities revolve around this premise. We have employed about 600 professional beauty advisors who have an one-on-one interaction with them and provide knowledge. We organise BTL marketing activities like, free facials and sampling of products. Organic Harvest keeps participating in brand appropriate events for marketing and promotion. More than 90 per cent target group of the brand is present on digital platforms like Facebook, Google, Instagram and Twitter, and it help us in tracking the user’s journey and establishing a two-way communication which strengthens the brand positioning. Other than this, we actively engage with bloggers and influencers.
