Every year we look to celebrities for fashion inspiration and new styles. Looking back over this year we can say that 2015 did not disappoint. While we can’t all be famous, we can at least try to look like famous people. That’s the basic theory behind the media’s obsession with celebrity fashion. Consumers frequently look to those in the spotlight to decide what clothing to buy and how to wear it, but how do celebrities decide what to wear? The answer to this question is actually quite complicated, and celebrity fashion is subject to a unique combination of factors. From wearing popular brand names to emphasizing their character look, celebrities go through a lot to decide what goes into their closet.