Celebrities and designer labels are tied together in an interdependent relationship. For the stars, wearing a well-known label can increase their image and appeal. Meanwhile, brand names receive marketing benefits from having popular celebrities wear their products. Big designers know how important celebrity support is.
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That's why they frequently provide stars with new styles for free. For major events, like the Oscars or the Grammy's, designers will even create custom dresses for high-profile stars. This helps showcase a fashion creator's skill and keeps celebrities in the spotlight. A unique appearance is vital to survival in the spotlight. Thus, regardless of whose create the clothing, a star's goal is to put the pieces together to create a signature look. Without this personal style, a celebrity could get lost in the Hollywood crowd. Ultimately, celebrity style has turned into a competition.