Celebrities and designer labels are tied together in an interdependent relationship. For the stars, wearing a well-known label can increase their image and appeal. Meanwhile, brand names receive marketing benefits from having popular celebrities wear their products. Big designers know how important celebrity support is. That’s why they frequently provide stars with new styles for free. For major events, like the Oscars or the Grammy’s, designers will even create custom dresses for high-profile stars. This helps showcase a fashion creator’s skill and keeps celebrities in the spotlight. A unique appearance is vital to survival in the spotlight. Thus, regardless of whose create the clothing, a star’s goal is to put the pieces together to create a signature look. Without this personal style, a celebrity could get lost in the Hollywood crowd. Ultimately, celebrity style has turned into a competition.