Hailing from Philadelphia, Pennsylvania, Allana Finley has an extensive background in the fashion industry. Before making South Africa her home, Finley interned at Donna Karan in New York during her university days; from there she went on to hone her craft as a fashion stylist, focusing on product placement and the marketing of fashion brands through celebrity client relationships while working for the likes of Oxygen Media, Eileen Fisher, Tiffany & Co and Gucci America. For the past 14 years Finley has been focused on telling the story of the African continent in innovative ways while consulting for companies like CNN, Stoned Cherrie and African Fashion International.
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Her passion for the continent has brought her to work on the Goodbye Malaria initiative. Started by a group of African entrepreneurs with the belief that African creativity can solve one of Africa’s biggest problems, Goodbye Malaria seeks to inspire people to join the fight against malaria – the leading killer of children under five in Africa – by educating them that elimination is ultimately possible.
The funds raised through Goodbye Malaria’s product range, which consists of shweshwe lounge pants, Relate bracelets and Mashozi teddy bears, are used for on-the-ground malaria elimination programmes in Boane province, Mozambique. The programme has seen a reduction in the incidence of malaria of more than 60 percent. ‘In Africa, fashion has the power to feed [people] and improve lives. I’m committed to making sure that I’m living proof of that,’ she says. She sees her choice to work with Goodbye Malaria and holding company Sonhos Social Capital as a chance to show the world that fashion can be used to address social ills while creating job opportunities, supporting local industry and producing world-class merchandise.
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