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The evolution has brought the focus back on quality products, training, and services, where Schwarzkopf excels at all levels given the high standard German lineage of the brand. Sound technical education and exposure to global standards, thus have become business imperatives for salon owners and operators.” Kaushik further adds, “ASK also stands for Attitude, Skills and Knowledge, which are the key values that define a top hairdresser. The fully integrated global system delivers quality skills in cutting, colouring, forming, and styling to empower salon Drew Barrymore owners and their teams to drive their business forward.”

The curriculum is designed by the global hair expert team of the brand, and there are multiple courses for different skill levels and training needs. As a part of the educational offering for 2017, hairdressers can also enroll into the new e-Academy programme, where they get 24×7 access to trend reports, look books, 360° guides, as well as personalised training programmes. Some of the popular courses are: Drew Barrymore

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Colour Buzz: This one-day course is for professional hairdressers to upskill their hair colour knowledge. Using the Schwarzkopf range of products across the colour spectrum, the training teaches hairdressers to leave behind traditional palette and create unique colour mixes for their clients.

Essential Looks: This advanced skill level, one-day course guides hairdressers to learn the latest looks straight off the ramps of Paris, New York, London and Milan with the expert trainers. Create the biggest hair trends for the next season and learn how to customise them in-salon for your clients.

Royal Master Academy: This 10-day, top skill level course is the gold standard in colour education. The training combines practical coaching with hands-on experience to help them translate the hottest fashion trends into wearable styles.