Elizabeth Arden

At what age should women start using anti-ageing skincare products? Each individual is di erent and everyone’s skin is unique. It is best to consult with a professional who can give you personal advice about establishing your specifi c needs; however, the average age, I would say, is about 25. Remember to ensure that your skincare regimen includes a cleanser, toner and moisturiser, according to skin needs, to keep the complexion hydrated and protected.

I also strongly recommend the inclusion of serum along with an eye treatment from an early age. What’s the big deal with antioxidants in anti-ageing skincare? Why are they the ‘gold standard’ in the formulas currently on the market? Antioxidants are the agents aimed at fi ghting free radical damage, which is caused by HEATHER DE KLERK one on one One of the most pressing skincare concerns of modern women is anti-ageing.

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We fired five quick questions at the Elizabeth Arden national training manager, Heather de Klerk Have a question for Arthur Pellegrino, Elizabeth Arden Vice President, R&D? Tune in on Twitter for a live chat Tuesday, 31 March 3pm–4pm #ellebeautychatroom @ellemagazinesa @EArdenSA 1. Prevage Anti-aging Neck and Décolleté Firm & Repair Cream, R1 045 2. Prevage Anti-aging + Intensive Repair Daily Serum, R1 665 3. Prevage Clarity Targeted Skin Tone Corrector, R1 025 4. Prevage Triple Defense Shield SPF 50, R485 4 3 1 2 lifestyle choices and the environment we are confronted with daily, such as sun exposure, smoking, pollution, stress, air conditioning, etc. A late bloomer, the antioxidant known as idebenone, is now extensively included in our products, as it is very e ective in fi ghting environmental aggressors.

It combats wrinkles, improves skin’s fi rmness, evens the tone, and lightens discoloration. Idebenone is able to correct past damage done to the skin by the environment, as well as o ering some protection from future damage. Why the fuss about SPF? Sun protection is vital in everyday skincare and I really can’t stress enough the importance of wearing it daily. Choose a day cream or moisturiser with a good SPF.

Protection comes fi rst! Mature skin, especially in this country, tends to suffer from pigmentation. What’s the solution? Free radicals are again the culprit: they can lead to the formation of dark spots. But there are products that o er great results in reducing pigmentation – skin looks brighter and more even-toned.

Elizabeth Arden

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