The fashion industry is still taking benefits of social networking nowadays. Last year, Cara Delavigne took a video selfie walking down the runway. A couple of months later. Cara was looking for models for her DKNY collection using Instagram. Similarly, Marc by Marc Jacobs casted models using #CastMeMarc, while Calvin Klein launched a selfie inspired campaign. There’s more.
According to Netbase, a social media analytics company, “Instagram inspires decisions in at least one fashion category for 42% of women in the 18-29 age group.” This is why fashion bloggers and It-Girls quickly gained the love of millions who began following their style sense on Instagram.
These social media fashionistas are not just mimicking runway looks, but they are creating new combinations and ways to dress up even the craziest designer pieces in real life. The result? They are making fashion accessible to everyone and anyone. Stylish looks are carefully put together to create a perfect, natural shot.
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