fashion 2016 fall

Designers entice celebrities to events and fashion shows with firstclass plane tickets, limos, free clothes, and store credits for thousands of dollars, as well as the possibility of cementing a relationship with said designer. Salma Hayek and stylist Phillip Bloch, invited as guests of Armani one year, were flown to Milan and put up at the luxurious Principe Di Savoia. In 1997, Armani flew Mira Sorvino to shop his Milan runway show. In past seasons in Europe, Chanel bankrolled a Concorde trip for Julianne Moore to fly to Paris for a show.

At Australian Fashion Week in 2000, designer Marc Keighery had Macy Gray perform live at his show, wearing his sequined trousers. Local journalists speculated that the photos of that product placement would be well worth the $25,000 it cost him to have her there. British designer Charlie Brown brought in former model Jerry Hall for a fee in the area of $100,000 to strut alongside the other models on the catwalk. And at all the shows, Cate Blanchett sat front row, next to Harper’s Bazaar Australia editor Karin Upton Baker, as its guest editor for Fashion Week. Securing an A-Lister in the front row can be a major coup. Designers need celebrities to come to fashion shows, so they want to work directly with celebrities [rather than going through a stylist], says Bloch. Once they get in, the celebrity feels pressured, What if it does not look good but he made it for me’and I have had that happen. Also, designers want personal contact.

Come stay at my house in Caprior Oh, come to my fashion showor Can we have a fashion show at your house? Well-known non-entertainers can be just as effective, if not more so. Remember glossy-haired Chelsea Clinton sandwiched between Madonna and Gwyneth at Versace’s 2002 show? This was a bold move for Donatella Versace, who could have seated P. Diddy or Salma Hayek or any number of other superstars in her place, but made a play for a smarter, younger demographic by choosing the made-over daughter of an ex-president. The biggest real-life product placement event of the year, of course, is the Academy Awards. The Oscars are watched live on six continents by more than a billion viewers worldwide (73 million in the U.S. alone last year). You can’t buy advertising like that. When Sharon Stone accidentally ripped her Valentino gown before the 1996 Oscars and pulled together her own impromptu outfita black Gap mock turtleneck, long Valentino skirt, and velvet Armani coatit made headlines around the world and is still talked about to this day. Even an unknown like costume designer Lizzy Gardiner, who made an evening gown out of American Express Gold Cards, can make it into national magazines for her fifteen minutes of fame. Nicolas Cage and Kevin Spacey wore Hush Puppy shoes to the 68th Academy Awards.Fall/ Winter 2015-2016 Fashion Trends | Fashionisers Ltf

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fashion 2016 fall

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