fashion 50 plus

Take a so-so fashion ad, insert a celebrity, and you instantly have something ten times more interesting. Stars are usually more eyecatching than models, like Drew Barrymore for Guess? and Sofia Coppola for Marc Jacobs. Because we know a little about their personalities, we can associate the brand with the person. Skechers broke its young, skater-style mold by casting Matt Dillon and Rob Lowe in ads. A slew of female stars including Mena Suvari, Julianne Moore, and Marisa Tomei did a campaign for Coach. In the nineties, Courtney Love, Madonna, and Jon Bon Jovi did Versace; Bruce and Demi did Donna Karan.

In spring 2000, trendy discount chain H&M snagged gritty superstars Chlo« Sevigny and Benicio Del Toro for its billboards. A paid star’s support does not end at the photo shoot for the ad. Smart designers know that the right relationship with a celebrity can not only focus eyeballs on their print and TV campaigns, it can also ensure that the star will be clothed in that label at events and in magazines. When Penelope Cruz first arrived on the scene in Hollywood, more people saw her modeling Ralph Lauren at events than had actually seen her in a movie. Some celebrities who have relationships with designers also insist on wearing their clothes on magazine covers.

We understand that when you wind up booking a star who has a long association with a particular designer, chances are, they’ll want to wear that designer, and the designer is going to want them to wear that, says Ginsberg. The power that celebrities possess in the fashion world has grown so great that many more stars are taking advantage of it by launching their own clothing lines (imagine the poor fashion-school grads who toil for years and never get their own lines). The ever-growing list includes hip-hop artists (Wu Tang Clan, Jay-Z, LilKim, P. Diddy), music producers (Jermaine Dupri, Russell Simmons), royalty (Prince Charles), pop stars (Jennifer Lopez, Chris Kirkpatrick ofN Sync, Kylie Minogue), actors (Jaclyn Smith), TV personalities (Regis Philbin), and models (Kathy Ireland, Emme).

And then there’s that group of headliners who’ve achieved some level of notoriety for activities not in the least related to fashion, like former White House intern Monica Lewinsky, who designs a line of handbags, Hollywood madame Heidi Fleiss, and Shoshanna Lonstein, who parlayed some of the fame she earned from dating Jerry Seinfeld into a wildly successful sportswear and swimwear line. In February 2002, Brit soccer star David Beckham inked a £1 million deal with Marks & Spencer to help to design a new line of boysclothes. It’s brilliant marketing. When P. Diddy appears at an awards show, he wears Sean John. He can plug his line on a morning TV appearance on Good Morning America, an afternoon appearance on TRL, and onstage at a show. He can even give props to Sean John in a song, like he did in 2002’s Trade It All.Fashion over 50: How to Look Slimmer – Ltf

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fashion 50 plus

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