fashion 71 reviews

It’s essential that product placements reproduce real-life conditions, adds Ian McQueen, vice president of marketing at ISM Entertainment, a product-placement firm in Los Angeles. Actual products instead of generics add credibility to the productions, creating more realistic situations. As long as the product placements aren’t obnoxious, it is a win-win situation for the studio, corporation, and consumer. Unfortunately, that’s not what’s happening in some studios.

All this wheeling and dealing may be good for the clothing provider, but if done incorrectly, it can harm a film by impairing the costume designer’s ability to properly dress the characters to reflect their intended personalities. According to Deborah Nadoolman Landis, an Oscar-nominated costume designer and president of the Costume Designers Guild, it is not filmmakers who are trying to borrow clothes from fashion designersit’s the designers who are pushing their wares on the filmmakers. There are definitely pressures to exploit the medium, she says. Fashion designers would love every star to be sporting their clothes at all times. The popular misconcep- tion about costume designers is that they are the film world’s version of the fashion stylist.

We’re not personal shoppers, says Nadoolman Landis. Our goal is not to make a star look as beautiful as they can be. That’s the goal for the runway and the red carpet. In fact, she says, it is usually not in the best interest of a film’s director or producer to show designer products. In most contemporary TV and film, it is counterintuitive because it is distracting if people recognize the clothes, she says. Also, if you use a known fashion designer, your film becomes automatically dated. I do not think any director or producer wants that. Stories about costume designers being pressured to work with certain fashion labels have circulated around Hollywood in recent years. In 2002’s Death to Smoochy, for example, Edward Norton reportedly wanted to wear Armani. The problem, costume designer Jane Ruhm told Premiere magazine, was that his character was a hippie. Norton had Armani make a hemp suit. There’s all this weird negotiating about what they want in return, Ruhm said. These are neat clothes, and they are fun to have and all, she added, but I could’ve made Edward a great suit without having to go through millions of phone calls and negotiations. In the end, I didn’t want him to wear those clothes, but Well, he is. Average moviegoers may not notice one or two subtle details. But if these types of deals continue to flourish, there will come a time when they will.Buy Kanvas Katha Combo Fashion Canvas Shopping Bags for Women … Ltf

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