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Sometimes clothing companies aren’t actively seeking out placement dealswardrobe stylists will request certain clothes or a brand name will be written into a script because it adds realism, like when Rachel got a job at a fashion house on Friends (although to make the jump from coffee-bar waitress to Ralph Lauren exec in such a short span of time was stretching the limits of credibility). On one episode of Seinfeld, Kramer was ordering J. Crew chinos in the shower from the catalog, says Cinader Woods. We do not come after those.

They come after us; and we read the script and we say, yeah, amazing, of course. Just Shoot Me did an entire episode around Christmastime on a guy named J. Crew. And David Letterman has referenced J. Crew two or three times over the years. We do not go get those, but they’ve certainly been beneficial. It’s advantageous to inject fashion into shows not only from a ratings standpoint but also from a more straightforward financial one. Sometimes, money can be made directly off a well-dressed star. In the first season of Buffy, the Vampire Slayer, wardrobers dressed star Sarah Michelle Gellar like a typical high school girl. Soon after, they dropped the realism in favor of a more fashion-forward look. Fox Consumer Products launched a Buffy clothing line in 1998, featuring Buffy’s signature tight pants, hoodies, and slip dresses.

Similarly, Friends costume designer Debra McGuire parlayed her experience on that show into her own line of clothes, which sells at her boutique in Pacific Palisades, California. Fashion has also hit MTV in a big way. Increasingly fashion-savvy video directors have found many obvious ways to insert designer labels into their work. And it is a mutually beneficial relationship. The artist looks cool; the fashion house gets promoted on TV by the cool-looking artist. Ja Rule frequently wears Burberry in his videos, Jennifer Lopez, Versace. Jay-Z’s Girls, Girls, Girls video featured two Christian Dior T-shirts: one said, J’adore Dior, the other had a smiley face with the letters C and D for eyes. The video debuted shortly after Dior launched a national print ad, with the shirts as its stars. Consumers who missed the ad in Vogue would see the shirts every time the video played.Fashion 74 Nail Care – Nail Salons – Upper West Side – New York … Ltf