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Today, any shopper frightened by the world of high fashion can now access it in digestible doses. The glamorous designer world and the gauche mass-market world have collided, making it possible for consumers to believe theyre engaging in high style at their local mall. Hanging on the storefront of Express are window-sized posters of well-known jet-setting models like James King and Karolina Kurkova strutting the catwalk. In an issue of Vogue youll see a six-page ad for Nine West starring supermodel Carmen Kass. Turn a few pages, and shes in a twelve-page editorial fashion spread. Gisele B¼ndchen is the face (and body) of Dolce & Gabbana and also of mall mainstay Victorias Secret. Chain stores have married high and low fashion, further pushing cheap chic into the spotlight: the late legendary fashion writer Carrie Donovan mugging for Old Navy commercials, Sharon Stone wearing a Gap mock turtleneck to the Oscars, fashion darling Chlo« Sevigny posing for H&M. When Old Navy dropped Donovan in favor of chirpy Molly Sims, a Victorias Secret model and host of MTVs House of Style, for its campaigns, their ads became less quirky (where had Magic, the dog, gone?) and more fashion-focused, with models in mock catwalk shows. Nearly every fashion magazine now includes a mix of high and low fashion. The March 2002 issue of Elle included an ad for Target featuring two Mossimo dresses: one for $21.99, the other for $19.99. Toward the back of the issue was an H&M ad featuring leggy supermodel Nadja Auermann in $29 jeans and a $9 wrap blouse. Oddly enough, the cheap chic ads didnt seem out of place amid the $2,840 Louis Vuitton suede dress with python cord, $5,500 embroidered cotton blouse by Ralph Lauren, and $12,585 embroidered gown by Valentino featured in the fashion layouts.People. Faces. Guys. Men. Confidence. Style. Cool. Classic … Ltf

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