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I HATE HER I WISH I COULD LOOK LIKE HER In the end, we can’t seem to figure out what we want. We scoff at superskinny models yet diet in an effort to look like them. Weight loss is considered an achievement in our society. We gush to friends, Have you lost weight? not out of concern for their health, but as a wellearned compliment. We applaud before and after stories of formerly fat folks who have finally controlled their weight, like Ricki Lake, Oprah Winfrey, Richard Simmons, and Jared Fogle, the man who lost 245 pounds eating veggie sandwiches from Subway. We also praise plus-sizers who wear their pounds proudly, like Camryn Manheim and The View’s Star Jones. The sight of emaciated waif models in the early 1990s and shrinking actresses in the late 1990s spawned mock concern in the media, from USA Today’s Walking a Thin Line on Ally’s Weight to Us’s Starved for Success and People’s Going to Extremes in 1999. The Fashion Victim tsk-tsked at the Lollipop Girls, whose heads looked as though they were teetering for dear life on their now-tiny bodies. Yet, the same actresses who had been criticized for dropping drastic amounts of weight continued to be emulated in magazines, and on the red carpet. We’re hypocrites when it comes to other people’s weight. Audiences applauded Tom Hanks when he shed over forty pounds for the film Cast Away. When Jennifer Aniston lost weight through exercise and a high-protein diet, Fashion Victims had it both ways, criticizing the actress for looking too thin but secretly wanting to look like her. We let out a smug ah-ha! when her personal trainer, Kathy Kaehler, publicly condemned Aniston’s supposedly unhealthy lowcarb diet. Still, as much as Fashion Victims enjoyed sharing disapproval of her diet, that certainly didn’t stop them from stocking up on chicken breasts and protein shakes and abstaining from bread. What’s most disturbing about the fashionbody image link is not simply that they are connected, but rather that fashion seems to benefit from it so much. It’s not only the $33 billion weight-loss industry that benefits from our obsession with our bodies; the profits also filter right back into the fashion industry. Business booms as a result of our insecurity. The Fashion Victim shops when she loses weight, then glumly buys bigger sizes when she’s resigned herself to the fact that she can no longer pull her jeans up past her knees. Luckily for the industry, the roller coaster rises and falls quite frequently. We’re a society of yo-yo dieters. Approximately 44 million people actively diet each year, yet 90 to 95 percent fail to keep off the weight and actually gain back more weight than they lost. We lose weight, then bounce back to a higher weight, lose weight again, and so on. With every drop and gain, we buy new clothes.Exclusive Discount: Enjoy 30% Off Online At Fashion Union | Look Ltf

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