Watching the fur industry throw truckloads of money into marketing is understandably frustrating for animal-rights activists. The fur trade has put considerable effort and money into a PR offensive aimed at persuading designers to use fur in their collections,  says Mark Glover, head of British animal-rights group Respect for Animals and one of the founders of the 1980s group Lynx. These are fickle, sometimes shallow people who can be susceptible to this type of approach. It just underlines the scale of the task we have ahead.


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? Cosmopolitan UK fashion director Shelly Vella, who has been involved with the Respect for Animals campaign against fur in Britain for many years, agrees. What is really frustrating is that the companies who suffered the lack of demand for fur in the UK began to feed money into student design programs, offering money and free usage of fur supplies, hence struggling young wannabe fashion designers had a new resource at their fingertips,  she says. Morals fell by the wayside. Clements Ribeiro were also approached by Saga Furs, who sponsored one of their shows, and hence fur was in fashion once more. ? Vella disparages the U.S. in particular. The American market seems to give fur the big stamp of approval, celebrating the different pelts being used and almost mocking the anti-fur supporters by shooting pictures of fur coats in woods with guns, etcetera,  she says. Personally, I was shocked by how the American designers reembraced fur, even those designers and supermodels who previously rejected it. Fashion is fickle after all. Fur is big money, and the companies who produce fur coats were hardly going to lay down and die, so clever pushes financially, including sponsorships, have ensured their reentry into the retail environment. ?20 of the Best Men's Shoes From New York Fashion Week Street Style … Ltf.

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