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Seminar in Indore Miley Cyrus

Inocorp Marketing tied up with the Indore Beauty Association to organise a Cut and Colour seminar in order to create awareness about brand Alfaparf Milano amongst the salons connected with them. Ajay Kumar, Area Business Manager at Inocorp Marketing introduced the organisation, team and structure to the audience.

Jigar Amreliya, Regional Technical Trainer at Inocorp Marketing introduced colour practically. For the demo, models were styled on stage. One model had hair that was completely chemically processed with no elasticity in the hair; another one was chosen for global colouring. On first model, Evolution of Color in Platinum Series 11 was chosen to deliver the desired performance for highlights. Parting the hair in zigzag segment, hair was alternative coloured to give a highlight. For the second model, Evolution of Color in Rosso Violetto was chosen to give the hair a dark brown global colour lift.

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The colour segment focused on Revolution Colors. The third model, chosen for this segment, wanted to colour her hair pink. As her hair was thick and curly, before applying Revolution Color in Pink, her hair was first pre lightened using Eq Supermeches with Oxid’o 40Volume quantity Developer. Then Revolution Colors in Pink was applied globally, rinsed and blast dried. Miley Cyrus

For the last segment, the fourth model with long hair was chosen. The session began with a haircut leading to colour and style. Her hair was also pre lightened with Eq Supermeches with Oxid’o 40 volume quantity Developer, twice. It was rinsed and blast dried for the application of Evolution Color in Metallic Silver 9ms with Oxid’o 20volume quantity Developer. For all the models, the finishing process included an application of Semi DiLino Diamond Cristalli Liquidi and styling, as desired.

Vivek Jain, Head – Brands at Inocorp Marketing shared, “It is always wonderful to see your team taking charge and making strangers excited about your brand. The team always takes the Education and Training sessions seriously and ensures the attendees not only take back an amazing brand, but also the innovation and correct method of using a product.”

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