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Hindustan Unilever buys out Indulekha Nina Dobrev

Hindustan Unilever has acquired Indulekha, the FMCG brand, for ‘ 330 cr with a condition that Mosons Group can manufacture their hair oil for one year. The Mosons Group will receive 10 per cent of the revenue earned for five years even after the production is transferred to the new owner. Hindustan Unilever will now sell the hair oil, shampoo, skin care oil, face pack, cream, jasmin and sandal soap products under the brand Indulekha and Vayodha. First launched in 2009, as a premium Ayurvedic hair oil, over the years, Indulekha Bringha Oil has carved a niche for itself and is popular in Kerala, Tamil Nadu, Karnataka, Maharashtra in India and the Middle East. According to the agreement with Hinustan Unilever, Indulekha cannot manufacture any of the personal care products, except the coconut oil. Indulekha is planning to establish Indian Woman, a new brand made by women in small units, starting from dishwasher soap powder and toilet cleaner, among others.

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Aditi Rao Hydari, Avon’s new brand ambassdor Nina Dobrev

Now Aditi Rao Hydri will endrose Avon in India. “We are thrilled to appoint Aditi as the new face of Avon Color in India. She embodies everything that the brand stands for -beauty and empowerment,” said Swati Pal, Marketing Head, Avon India. “She now plays a role model for Avon representatives across India. We are confi dent that she will greatly portray the make-up range that Avon is renowned for,” Pal added. Aditi marked her happiness and said that Avon as a brand empowers women. She said, “I’m proud to be associated with it, for inspiring women to be independent and explore opportunities to earn for themselves.”

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