Sophie McCarthy


Sophie McCarthy, a retail analyst at the Conlumino agency, says that the Instagram effect is a big opportunity for retailers as it allows them to see how the public is interpreting fashion minus the waiting time. What it does is allow consumers to dictate trends. If a retailer is able to set up a way of responding rapidly to that, then it could be a massive benefit for them, she says.

True enough, what this all tells us is that success is not just formulated in a cozy boardroom anymore. With a distinct mindset shift, the market is fast becoming vocal stakeholders in terms of their consumption. Now more than ever, we should be paying close attention to what the public in the streets have to say, after all, they will be making that purchase at the end of the day. Ka-ching.

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Sophie McCarthy

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