Style Evolution: Julianne Moore
Two models beyond the widely used Energizer Max alkaline battery (essentially designed for common household and portable electronics), the very lightweight Advanced Lithium and Ultimate Lithium Energizer batteries would carve out somewhat specialized segments of the consumer market. Both lithium-based batteries not only proved to be more efficient for use in technologically more complex systems demanding higher levels of electrical current but also could promise consumers longer storage life, ranging between ten and fifteen years. Although such qualitative differences came to characterize the market for alkaline-based batteries, impressive quantitative developments were recorded in another 1118 Urry, Lewis Inventors and Inventions sphere: battery longevity. Even though consumers were impressed in the 1960’s by battery longevity, by the end of the twentieth century ordinary but technologically improved alkaline batteries lasted up to forty times as long as the earliest Energizer batteries. Despite the modesty that surrounded his person and his work by the time of his death in 2004, Urry was able to consider himself a first-generation contributor to the continuously expanding technology of battery cell technology. Several products of the next generation rechargeable batteries based first on nickel-cadmium and later more efficient nickel-metal-hydride, zinc-air, and lithium-ion components (the latter essential to the laptop computer and cell phone industries) were being patented and commercialized by inventors whose work owed much to Urry’s pioneer discoveries. Patients requiring pacemaker technology to monitor the proper functioning of their hearts owed the very security of their lives to the lithium-iodide battery another generational product stemming from Urry’s pioneer invention.
Style Evolution: Julianne Moore photos.
Style Evolution: Julianne Moore Photo Gallery
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