The Most Sustainable Stylish Stars

The Most Sustainable Stylish Stars
In the early years of the century, largely because of overexpansion and overproduction, the bicycle boom collapsed. Bicycle sales dropped to a fraction of those sold even five years earlier. Only twelve bicycle factories remained on Lake Street, as competition for parts and sales outlets was fierce. In the process of building a new factory in western Chicago, Arnold and Schwinn bought out failing factories and continued business. In 1902, Schwinn designed and built four experimental motorcars; the last one, in 1905, featured a four-cylinder, water-cooled, four-cycle engine all furthered by the great strides of the company’s forerunner, the bicycle. In 1908, Schwinn bought out Arnold’s share of the company, and although the company retained its name, Schwinn became its sole owner from that point. Schwinn’s first child, Frank, was born that same year.

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