Only one quality, the finest,’ said the famous widow, Madame Clicquot, herself. Since 1772, the iconic French brand that she founded has played an important role in the evolution of the Champagne industry. Veuve Clicquot inspires the world to ‘Be Clicquot’ – an ethos vividly illustrated by the annual Veuve Clicquot Masters Polo event in the Western Cape. This year it was held on 7 March at Val de Vie Estate in the Paarl-Franschhoek valley. It was a day of glitz, glamour and all things luxury – and it sparkled with the excitement and elegance of a glass of Champagne. VIP guests, media and celebrities were treated to a thrilling 12-goal polo tournament and enjoyed a parade of beautiful fashion.
Veuve Clicquot Masters Polo, co-owned by Val de Vie Events and VIVIDLUXURY, has grown over the years and now attracts local and international guests, such as actors Hakeem Kae-Kazim, Hannah New and Clara Paget as well as South African celebrities such as Lee-Ann Liebenberg and Nicky van der Walt, Jeannie D and ELLE’s own cover star, Tarina Patel. The display of Bentleys, associate sponsor and ocial vehicle partner, added to the magical setting.
Jenni Button and Hilton Weiner showed their new collections under the imaginative creative direction of Warrick Gautier. ‘This year’s décor theme was designed to reflect Veuve Clicquot’s new International “mail campaign”, inspired by Madame Clicquot,’ says Aimee Kellen, Moët Hennessy Champagne Portfolio Manager for South Africa. She was considered one of the world’s first serious businesswomen and conducted her business through the mail, sending letters to clients and suppliers. ‘The campaign celebrates her correspondence and her achievement in making Veuve Clicquot the phenomenal Champagne brand it is today,’ says Kellen.
Veuve Clicquot Masters Polo Cape Photo Gallery
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